Named for our love of wild things.
Bewilder is a Bay Area floral studio started by Larisa Minerva and Sophia Blum, two artists turned florists. With nearly 20 years in the industry, we've grown to love timeless, unstructured designs, that herald nature above all else. We favor the local over the luxury and the personal over the perfect, and think no two flowers should ever be exactly the same. Both California natives, we consider the local farms and wildernesses as our backyards. On any given day, you can find us romping through the hills. marveling at a botanical curiosity, or in our studio painting.
In an industry built on expectations, Bewilder aims to celebrate what is real. We believe the true miracle is that you found each other, and we want to make your day feel as extraordinary as that is. As intermediaries with nature, it is our goal to craft one of a kind designs inspired by the setting, the season and you. Communicating through color, form and texture to point out the perfection of a single blossom, or the grace of cascading tendrils, we are continuously awed by the materials we find and we want to share that awe with you.
Who we are
Larisa started her floral career in 2010 while studying at California College of the Arts. Her passion for flowers quickly usurped her arts practice, and she now claims that she learned more about color, form and texture from her time in a flower shop than a degree in fine arts.
Shortly after graduation however, her life was changed by the sudden loss of a loved one. When she returned to floral design, she made mandalas using left over petals as a way to cope with grief. Her lessons from flowers continued as she learned to accept the ephemerality of all things in the ever changing waltz of growth and decay in the flower shop.
As Bewilder's wedding planner and creative director, Larisa aims to bring this deeper meaning into the studio's design process. Her role is to get to know each client and understand their aesthetic ideas. She loves learning about personal relationships to plant life as well as cultural beliefs, then through careful planning, translating each vision into reality.
While Sophia is now better known to her botanically inspired stick and poke tattoos, she was instrumental in the founding of Bewilder and is still an anchor to the company’s design sensibilities.
A Berkeley native, Sophia Blum met Larisa while they both worked at Bloomies Flowers and studied at California College of the Arts in 2010.
With an obsessive attention detail, Sophia's unique moody yet minimal aesthetic grounds Bewilder's designs, with much of her floral work informing her black and white linear designs..
Pearl is our production manager, meaning it’s her role to double check all of our logistics for installation, rentals and deliveries.
With a background in wild life biology at UC Davis, not only is she awesome with spreadsheets, she also keeps us in check about the most sustainable routes. A Bay Area native, she has a natural eye for plants growing up gardening with her mom. And with two florist grand parents, the industry is in her blood.